Decisions are driven by emotions and the non-conscious mind.

We measure that.

Brainsights offers a range of research and insight solutions for content creators to better understand their audiences and improve the impact of their content:

AdBrain

Creative and Advertising Effectiveness

MediaBrain

Drive Media ROI

ConsumerBrain

Understand your Customer's Motivations

ContentBrain

Improve your Content's Stickiness

OUR CLIENTS ENJOY RESEARCH THAT PAYS FOR ITSELF

We work with the world’s leading content creators

Media Companies, Advertisers, Educators, Agencies – we help content creators of all kinds to understand their audiences and how best to engage and persuade them.

Meet the Leadership Team

Brainsights awarded NextMedia’s 2015 Digital Startup of the Year

Brainsights in the Media

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  •     This week’s selection of stories on brains, bias, and wearable technology   I’ll Sleep When I’m Dead Most of us can relate to pulling an all-nighter to study for a test. Or staying up til 3am to finish that big project at work. These extra few......

  •     This week’s selection of stories on shaping our brains and wearable technology   Taming A Mammoth  Over-stating how much you make in a conversation at your high school reunion, exaggerating on how often you went to the gym over the holidays, Social Desirability Bias is......

  • Once upon a time, the Super Bowl might have been your first thought about where to watch the best advertising content of the year. But in recent years, you may have noticed an increasing presence of tear-jerking ads in your social media feeds around the......

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+ Latest Brain Dump Posts
  •     This week’s selection of stories on brains, bias, and wearable technology   I’ll Sleep When I’m Dead Most of us can relate to pulling an all-nighter to study for a test. Or staying up til 3am to finish that big project at work. These extra few......

  •     This week’s selection of stories on shaping our brains and wearable technology   Taming A Mammoth  Over-stating how much you make in a conversation at your high school reunion, exaggerating on how often you went to the gym over the holidays, Social Desirability Bias is......

  • Once upon a time, the Super Bowl might have been your first thought about where to watch the best advertising content of the year. But in recent years, you may have noticed an increasing presence of tear-jerking ads in your social media feeds around the......

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