Author: brainsights

Reputation, Business and Sport: Of Volkswagen, Under Armour and the importance of reputation Two events in as many weeks earlier this year have reminded us of the importance of reputation in the business of sport - but the two couldn't be more different. One involves how reputational damage...

3 reasons you need neuro-measurement in your consumer research arsenal Neuro-measurement – the ability to measure neurological response - addresses three key gaps in our understanding of consumers: The Passive: Despite the growth of interactive media, much of the content and media we consume remains passive consumption...