A selection of stories shaping our brains this week Mic wants to go beyond clicks, measure actual impact Yet another media company is cluing in to the fact that clicks and impressions alone really don’t matter for advertisers, especially in an age of ad avoidance and branded content proliferation. Their...

A selection of stories shaping our brains this week Snapchat has a secret team possibly building a team of smart glasses Ok, lots of speculation inherent in the headline, but the author makes some smart points with Snapchat’s recent hires and history of seemingly bizarre strategic moves. This move makes...

A selection of stories shaping our brains this week Teens these days are Queer AF, New Study Says Research from JWT’s Innovation Group shows the changing definitions of gender and identity, comparing Millennials with Gen Z. Get past the headline, there’s some really good stuff in the article,...

Despite popular media consistently reporting otherwise, the Millennial generation doesn't consider itself entitled, lazy or owed anything. Bar a few notable exceptions - like the former Yelp employee who ripped the founder online and then got shredded herself - this is a generation of entrepreneurs,...

With the big day quickly approaching, the Christmas advertising season is in full-swing. Constant bombardment from every angle, TV, radio, print, you name it, there’s Santa (or some derivative). ZenithOptimedia has recently revealed that nearly £310m will be spent globally this December on advertising, a...

The brain on Man United. The global appeal of Manchester United Football Club is a brand promise of exciting, dramatic attacking football, led by some of the world’s best players and biggest personalities. A lineage that stretches from George Best through to Eric Cantona, Ryan Giggs,...

The real reasons you think neuromarketing is overblown “The buy button”, “Buyology”, “mind-reading” – these are just a few of the terms used to describe the benefits of neuromarketing. But rarely have those benefits been reaped. It’s no wonder a prevailing perception of the neuromarketing industry...

Reputation, Business and Sport: Of Volkswagen, Under Armour and the importance of reputation Two events in as many weeks earlier this year have reminded us of the importance of reputation in the business of sport - but the two couldn't be more different. One involves how reputational damage...

3 reasons you need neuro-measurement in your consumer research arsenal Neuro-measurement – the ability to measure neurological response - addresses three key gaps in our understanding of consumers: The Passive: Despite the growth of interactive media, much of the content and media we consume remains passive consumption...