Neuro in Practice

Brainsights’ neuro-segmentation identifies relationships in the brain between Audiences, Brands and Content. It’s a much more effective way for brands and content owners to find their match and drive mutual value. Identifying the best fits between a brand and a property has become increasingly complex. Whereas...

3 reasons you need neuro-measurement in your consumer research arsenal Neuro-measurement – the ability to measure neurological response - addresses three key gaps in our understanding of consumers: The Passive: Despite the growth of interactive media, much of the content and media we consume remains passive consumption...