Weekly Brain Food – April 3, 2016

Weekly Brain Food – April 3, 2016

A selection of stories shaping our brains this week

Samsung Develops the BrainBand to help Tackle Pro Sports Big Concussion Problem

In partnership with Leo Burnett in Australia, Samsung brings together neuroscientist Dr Alan Pearce and industrial designer Braden Wilson, who developed a solution to one of sport’s biggest problems: brain injuries. They crafted a prototype that reads brain activity in the back of the head, transmitting this to the sidelines of a sports match in real time. It’s an incredible innovation that’s documented in an eight-part series as part of Samsung’s Launching People global initiative.

Full story here


What Happened When Venture Capitalists Took Over the Golden State Warriors

Could the success of the Golden State Warriors be due to the innovative management style implemented by venture capitalists?

From knocking down offices walls to hiring Steve Kerr as manager and instilling a culture of openness and ‘ideas from anywhere’, Joe Lacob, legendary Silicon Valley VC and majority owner of the Warriors has applied his management and organization-building knowledge to sports – and the results are unmistakable.

Lacob understood that “the Warriors, who had a losing record, needed to be dismantled before they could be rebuilt”, and presents “winning as the inevitable result of the way the team has been constructed”.

Of course, there’s that small matter of Steph Curry, the best player in the game, and a supporting cast of Klay Thompson and Draymond Green. But Lacob presents a compelling case.

Full Story here


Improving UX with Pixar’s 22 Rules of Storytelling

Whether you’re a product manager, brand, writer or designer, this is a great list for storytellers to bookmark. It reminds us to be honest, empathetic and ruthless with the obvious. One of my favourite points: ‘Your Best Work Will Always Come by Demonstrating Your Work to Your Peers’

Full list here


Hamburger Helper Dropped an Entire Rap Album for April Fools’, and It’s Shockingly Good

This is a first. It’s never surprising to hear a brand dropped into a rap song, or even a rapper lending their brand name to a product. But I don’t think I’ve ever heard a consumer product/brand drop a rap album. This didn’t deter the masterminds behind ‘Watch The Stove’, a 5-track album from Hamburger Helper. It’s an excellent piece of branded content from General Mills.

Full Story (and Album) here


And finally two pieces on privacy and the Internet of Things caught my attention this week. The first is a rallying cry from Ann Cavoukian, former Privacy Commissioner of Ontario, and author of the international framework Privacy by Design. She calls for a re-think in the philosophy of data in society, stating that it’s not a zero-sum game to forgo privacy to leverage the benefits of IoT.

The second piece, in MediaPost, reports the FTC’s intention to investigate the privacy concerns raised by Smart TVs and their enhanced tracking abilities. In other words, the exact threats that Ms. Cavoukian highlights in her piece.

Why Privacy Must be Baked Into the Internet of Things

Full Story here

FTC to Tackle Privacy Concerns Raised by Smart TVs

Full Story here

The fact is, in order for society to truly leverage the benefits of a fully connected life, a new ‘grand bargain’ of sorts must be struck that ensures transparency, privacy and clear value exchange between consumer-citizens, their devices, business and government. For Brainsights, that model is Data Respect, which you can read more about here. It’s a operating philosophy that continues to evolve and strengthen as we learn more about what people value and need to lead a fruitful connected life. We’d love to hear your thoughts on it in the comments section.


Image Credit: Hamburger Helper (via AdWeek)

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