The 3S of Successful Brand Integrations

A meta-analysis of Brainsights IntegrationEQ data reveals the key ingredients of effective brand integrations.

Since launching last year, IntegrationEQ has been used dozens of times across properties as diverse as Workin’ Moms, Canada’s Got Talent, Big Brother Canada and Drag Race, for top national and international brands.

Here, we share the results of a meta-analysis of these studies, revealing that the best performers - those earning “High Performer” and “Top Performer” IntegrationEQ scores - consistently connect Salience, Storytelling and Support to stand out.

What is IntegrationEQ?

IntegrationEQ is a powerful measurement product from Brainsights that helps brands and media companies understand how partnerships drive business success.

It measures both the unconscious and explicit responses to brand entertainment, assigning a score based on the combined performance of the property/show and how engaging it is, as well as the branded moments and how well they capture audience attention, deliver emotional connection and elicit strong memory store activation.

Click to download the PDF