Media Intelligence
What is it?
Our Media Intelligence solution uncovers the cross-context effectiveness of creative assets. We test in different environments to:
Identify the most effective environment for creative placement.
Produce optimization recommendations to maximize impact across media.
Identify strategies for re-cutting creative assets for different media environments.
How do we use it?
Brands use Media Intelligence to:
Understand the power of their ads overall and by environment, including across screens.
Learn how media different environments can alter key drivers of consumer engagement.
Reveal optimization opportunities by environment and overall.
Determine the best environment for existing creative assets.
