Audience Development

What is it?

For brands with specific needs, we provide custom audience development and maintenance.

Brainsights will work with you to define and recruit audiences that match your specifications, which you can then use together with any of our other solutions.

How does it work

  • Develop specifications for one or more custom audiences.

  • Brainsights will recruit and maintain your audiences for as long as you need, so that you can get data and insights when you need them.

Core audiences

Brainsights offers a set of core audiences for use with our other solutions:

  • General population (ages 18-54)

  • Ages 18-24

  • Ages 25-54

  • Women ages 18-24

  • Women ages 25-54

  • Men ages 18-24

  • Men ages 25-54

  • BIPOC women ages 18-44

  • BIPOC men ages 18-54

  • White women ages 18-54

  • White men ages 18-54

  • HHI (over $100k annual income)

  • HHI women

  • HHI men

  • Young parents (under 40 with children)

  • Homeowners

  • LGBTQ+

  • Gender non-binary

  • Recent immigrants (as of 6 years)