Brand Integration
What is it?
Our Brand Integration solution is a powerful measurement tool that helps brands and media companies understand how their partnerships drive business success.
It measures both the unconscious and explicit responses to brand entertainment. To do this, we assign a score based on the consumer engagement performance of the media property combined with the specific engagement of the branded moments. We also measure how well the branded moments capture audience attention, deliver emotional connection, and elicit memory store activation.
How do we use it?
Advertisers can’t assume that mere presence of their brand in a program is enough. Like sponsorships, brand integrations must be activated with media support. To maximize the impact of the ad and integration relationship requires more than just adequate media weight. There’s an optimal mix that consists of sequencing, frequency, placement type and message composition that all play a role in maximizing impact.
Our Brand Integration tool can help answer questions like
Where and how should billboards and lower thirds be used, in isolation and complementary with more traditional advertising?
How frequently is enough, and how much is too much?
Can multiple messages be supported across an integration?
How well do existing assets perform? Would more contextually appropriate spots perform better?
