Travel Data Package

$15,000.00

Travel is poised to grow considerably in the coming years, with the World Travel and Tourism Council estimated annual travel and tourism GDP growth of 5.8% far outstripping global GDP growth.

This growth will result in an ever-competitive environment for travel and tourism advertising, with implications for every player in the space, from airlines to tourism boards, hoteliers to online travel agents.

Changing consumer tastes, preferences and behaviour demand a deeper understanding of underlying motivations for travel—where to go, what to do, and how to get there.

Travel and tourism brands and creators will find many of those answers in this curated data package.

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What’s in the package?

What can you use this for?

Understand what appeals most strongly to consumers

What imagery?
Which destinations?
Particular shots (Urban vs. scenic? People vs. places?)
Functional or emotional appeals?

How does longer form content perform versus standard ad formats?
Do holiday appeals outperform evergreen content?
How should Online Travel Agents position their offerings in the ever-competitive space?
How do consumers respond to appeals from traditional hotel chains versus home rentals?

Tackle these questions, and many more, with this unique data package.

Need support?

Unlock the power of your Brainsights data with our live data analysis training. Additionally, we offer expert analysis and consulting services to help you maximize the value of your data and meet your objectives. Empower your team with the knowledge and expertise required to excel in the era of data-driven decision-making.

Reach us at think@brainsights.com to request training or to enquire about our other services.

Licensing

Please review the Data License Agreement before buying or downloading data from Brainsights.

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