Hip-hop Data Package
From Coca Cola, Pepsi, McDonald’s and Wendy’s, to Just Eat, Uber, Nike and Adidas - the world’s biggest brands regularly partner with the world’s most famous hip hop artists.
But what separates the truly effective cultural collaborations from the flash-in-the-pan flavours of the month?
Does Kendrick Lamar’s poetry in a Beats by Dr Dre ad connect as deeply as his appearance alongside Ray Dalio in a Cash App ad?
Does Megan Thee Stallion’s work for Cheetos land as strongly as her collaboration with Popeye’s Chicken?
Does Snoop Dogg’s work for Docebo, Sodastream and Just Eat resonate equally well with consumers?
Capitalizing on hip hop’s cultural cache is something most every brand considers, but marketers must tread carefully so as to build meaningful connections with the community.
What’s in the package?
Second-by-second consumer brain wave data comprising metrics for Attention, Emotional Connection, and Memory referenced to media benchmarks for each metric.
Each ad was viewed by a general audience in Central Canada.
Consumer neural response data for the following ads:
Drake - Laugh Now Cry Later (Official Music Video) ft. Lil DurkJust Eat - Did Somebody Say - Just Eat ft. Snoop Dogg (Official Video w/ subtitles)
The Travis Scott Meal | McDonald's
Pepsi | The NOTORIOUS B.I.G. Pepsi Freestyle
Google - Wyclef Jean ft. Jazzy Amra - The Black-Owned Friday Anthem
Beats by Dr. Dre Presents "You Love Me"
SodaStream & Snoop Dogg: The Small Things 60''
Docebo - Happy Holidays from Snoop Dogg
Coca Cola - Open That Coca-Cola (Music by Tyler, The Creator)
BLK Dating - BLK presents "Vax That Thang Up" ft. Juvenile, Mannie Fresh, and Mia X
Run to Glory - ShaCarri Richardson & Kanye West & Dr. Dre | Beats Studio Buds
The Saweetie Meal | McDonald's
Popeyes x Megan Thee Stallion Hottie Sauce
Popeyes - Wild Megan Hottie Sauce
Google presents the #BlackOwnedFriday film feat. T-Pain and Normani
Lizzo in Real Tone #SeenOnPixel
ARBY'S x PUSHA T | Spicy Fish Diss Track
Yours To Take | Budweiser X Anderson .Paak | Official Music Video
"Dark Mode" by Lil Baby, Starring Ja Morant I Beats by Dre
Cash App I That's Money - Kendrick Lamar & Ray Dalio
LIL NAS X TAKES OVER AS PRESIDENT OF LEAGUE OF LEGENDS | WORLDS 2022
BLK presents "No Voting No Vucking" - ft. Saucy Santana and Trina
FAMILY REUNION | IMPOSSIBLE IS NOTHING | adidas
Lil Nas X | The Courage to Be Real Film
UBER ONE - ONE HIT FOR UBER ONE
Tiffany & Co. "Date Night" (He Loves Me, He Loves Me Not)
What can you use this for?
Understand how to build the most impactful hip hop collaborations that engage consumers
Reveal the advertising risks associated with partnering with the most popular commercial artists that feature for multiple brands
Deep dive into the mechanics of successful hip hop-related advertising campaigns, like McDonald’s Famous Meals
Quantify the impact of custom brand hip hop songs (Arby’s Spicy Fish Diss Track, Wendy’s Buy U a Frosty) versus more orthodox advertising
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