Back to School Data Package
It’s back to school time, and who’s winning the hearts and minds of consumers? Find out in this curated data package featuring ads from Walmart, Best Buy, Staples, Amazon, and more.
Get the scoop on which ads, themes, language and content resonate with consumers
Quantify the impact of specific tactics on people’s brains
Learn the science of effective back to school storytelling
It’s Language, Math and Science lessons all in one!
What’s in the package?
Second-by-second consumer brain wave data comprising metrics for Attention, Emotional Connection, and Memory referenced to media benchmarks for each metric.
Each ad was viewed by a general audience in Central Canada.
Consumer neural response data for the following ads:
Best Buy Canada - Back to School is here. Let's get back to it. Together.Old Navy | Whatever This Year Looks Like, Make It Fresh (CDA :30)
Walmart Canada - Walmart Back To School: For everyone going back
Athleta Girl: Back-To-School Roll Call
Staples | Back to School | 2022 | Top Tech
Staples | Back to School | 2022 | Fresh Supplies
Staples | Back to School | 2022 | Backpacks
Kathryn Hahn x Amazon | Back to School: School Supplies
Low prices for all the school days
Amazon Back to School - Spend Less on your Kids
Back to School | Staples Canada | 2023
What can you use this for?
Understand how to build the most impactful back to school advertising that captures attention, resonates to builds consideration and activates memory stores to ensure your brand is top of mind
Benchmark your brand’s performance on the brains of consumers versus the competition
Understand the role of celebrity talent in resonating deeply with consumers
Need support?
Unlock the power of your Brainsights data with our live data analysis training. Additionally, we offer expert analysis and consulting services to help you maximize the value of your data and meet your objectives. Empower your team with the knowledge and expertise required to excel in the era of data-driven decision-making.
Reach us at think@brainsights.com to request training or to enquire about our other services.
Licensing
Please review the Data License Agreement before buying or downloading data from Brainsights.
